4/1 - is a trade designation for a printed piece with four colors (full color) printing on the front side and one color printing on the back side.

4/4 - is a trade designation for a printed piece with four colors (full color) on the front side and four colors (full color) printing on the back side.

Aqueous coating or AQ - is a clear, non-toxic coating that is applied like ink by a printing press to protect and enhance the printed surface. Aqueous Coating adds brilliance and durability to Urban Dreams Design Studio products such as postcards, premium flyers, booklets, and catalogs.

Backside - is the side that is opposite the front. For postcards, the backside is not coated with aqueous coating.

Bind - means the joining of paper sheets together to form a book or booklet with staples, wire, glue or other means. Urban Dreams Design Studio offers two standard saddle-stitched binding for booklets.

Blind image - is an image that is debossed or embossed, but not printed with ink or foil.

Bond paper - is a grade of writing or printing paper where strength, durability and performance are essential requirements. Bond paper is used for letterhead.

Brightness - is the reflectance or brilliance of the paper.

CMYK - is short for cyan, magenta, yellow, and key (black). CMYK is the standard color model used in four-color printing process used by Urban Dreams Design Studio.

Coated paper - has a coating of clay or other substances that improves reflectivity and ink holdout. PsPrint uses two coating, UV coating and aqueous coating, to improve the quality of your printed pieces.

Color bar - is the color strip on proofs that is used as a guide for the printer to determine the amount and density of ink needed. A color bar is a standard used to compare color accuracy of an image for output; color bars are printed on proofs and forms to maintain color consistency.

Color correction - refers to adjusting an image to improve overall output color.

Color separations - are the four-color negatives or positives which are the result of changing full color artwork into the four process colors (yellow, magenta, cyan, and black) by the use of filters. Color separation is done for offset printing jobs so that each color layer can be printed separately - one layer on top of the next layer - to give the final printed piece a consistent, full color look.

Computer-to-Plate or CTP - describes a system in which the use of desktop publishing software, electronic prepress workstations, and platesetters allows the imaging of metal plates for any format of press without the use of film, stripping or traditional platemaking. This process results in lower costs while shortening the amount of time needed to get a job on the press.

Coverage - is the amount of ink on a paper sheet, usually given in percentages.

Deboss - means to press an image into paper so it lies below the surface.

Die - is a device made out of sharp steel that is used to cut, score, stamp, emboss, or deboss irregular shapes.

Diecutting - is a process by which a die made out of sharp steel is used to cut irregular shapes in printed sheets. Diecutting is done on either flatbed or rotary presses.

Direct-to-Plate - is the printing process used by Urban Dreams Design that transfers information from a client's file directly to the plate, producing high-quality printed pieces. This printing process does not require the use of film.

Dots per inch or DPI - is a measurement of resolution of a printed image as determined by the number of dots that fit into one inch. The higher the concentration of dots per inch, the sharper the image will be.